ABB launches EWA Uni-art series, featuring safe, reliable, and environmental products for fashion-conscious customers
Beijing, China, March 16, 2009 – ABB, the leading power and automation technology group, recently launched the ABB Electrical Wiring Accessories (EWA) Uni-art series on the Chinese market. The new products, featuring an individual style, are designed and manufactured for fashion-conscious customers with an elegant and artistic taste and meet their expectations for high-quality switches and outlets used for stylish interior decoration. The ABB EWA Uni-art series will help the industry to improve the designs of similar products and lead to new fashion trends in China’s home decorating market.
The ABB EWA Uni-art series features a number of unique designs: the creative 90-degree dial satisfies the different preferences of customers; the panel and highlights come in different colors and are exchangeable while the eye-catching inner and outer frames deliver a stunning visual impact with a harmonious product design, contrast, and extra-thin panels. In addition, the Uni-art series is safe, reliable, and made of green material, a perfect combination of quality products and unique style.
With the improvement of living standards, customers are looking for a more distinct style in their home decorating products, such as the application of color mixes and other fashionable touches, in order to highlight the unique personality of their home. Customers are also paying closer attention to the quality and detail of their home products, including line, color and material, creating more demand in the high-end sector of the home decorating market.
Mr. PohCheng Gay, head of Low Voltage Products & Systems Business Unit of ABB Automation Products Division in China, said, “The EWA Uni-art series will be a new star in the home decorating market, featuring a number of creative designs and developing new trends among similar products worldwide. I believe the Uni-art series will bring unique fun to the life of customers and win recognition from those who seek a stylish and high-quality life.”
Beginning in 2000, ABB has endeavored to introduce its high-quality EWA products to the China market. ABB achieved local design, local R&D and local production in 2004, providing diversified product choices for Chinese consumers and the private residential market. The company offers a great variety of EWA products, including five imported series, the Carat, Pure, Alpha bs, Future and Future linear, and four local series, the Uni-art, Equip, Solo linear and Solo. Combining local and imported series of products, they are widely used in private residences, hotels, public construction, and intelligent building projects, meeting customer demand for quality and safety, while helping build comfortable personal spaces and enabling them to enjoy the fun of life.
With outstanding quality and distinct designs, ABB EWA products have been successfully used in a number of high profile projects, including Terminal 3 of the Beijing International Airport, and a great number of commercial real estate projects ranging from luxury hotels, clubhouses, and villas to office buildings in numerous Chinese cities. In addition to ensuring the safe utilization of electric power, the products bring high quality and stylish elegance to every project.
ABB (www.abb.com) is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 120,000 people. ABB has a full range of business activities in China, including R&D, manufacturing, sales and services, with 15,000 employees, 27 joint ventures and wholly owned companies, and an extensive sales and service network across 60 cities. To find out more about ABB in China, visit www.abb.com.cn.